Should we use a boutique recruiting firm or a large executive search firm?
Both models work. They are built for different jobs.
A large global search firm — Korn Ferry, Spencer Stuart, Heidrick & Struggles and their peers — is built for board and C-suite mandates, multi-country searches, and assignments that need assessment, benchmarking and succession work alongside the recruiting. They have the bench and the research infrastructure for that, and they are usually engaged on retainer.
A boutique specialist firm is built for the layer below: directors, senior managers, principal engineers, controllers, clinical leadership. The person you brief is the person who does the search. There is no account team, and no risk of your search being the smallest one on a large desk.
The honest test is seniority and scope. If you are replacing a CEO across three continents, engage a global firm. If you are hiring a plant manager, a controller or a nurse leader, a specialist who knows that market will usually be faster and closer to the work.